General Manager at Het Klassiek
As General Manager at Het Klassiek, I strengthen the organization’s operational and strategic capabilities. I focus on professionalizing processes, managing planning and workload, and further developing structure and collaboration within the team. As part of the management team alongside the two founders, I work towards sustainable growth, strong positioning, and the expansion of Het Klassiek’s network, while safeguarding the cultural identity that makes the organization unique.
Event business is all about people. Introverts, extraverts, those with small pleasures, those with big plans. We may be diverse, but we share a craving. For celebration, community and expression.
Het Klassiek is the one-stop shop for all round festival organization. Over the years the company built up a solid reputation as production provider, artist caretaker, finance fixer and freelancer supplier.
Het Klassiek
Services:
Production
Producing a festival or large public event is a complex process. From concept and design to build-up and break-down, from creative direction to technical execution, and from site production to decoration—everything must align seamlessly. Add to that the coordination of crews, suppliers, stakeholders, permits, safety, and finances, and the scale of the task becomes clear. This is where Het Klassiek excels.
Het Klassiek is a production company specialized in every aspect of festival and event production. It goes beyond logistics, guiding partners through every stage of the process—from initial planning to final execution and evaluation. As a trusted production partner, Het Klassiek helps bring ideas to life, whether launching a new festival or strengthening an existing event.
Artist advancing and artist handling at Het Klassiek are built around one core principle: enabling artists to fully focus on their performance and experience. Every personal and technical requirement, as well as individual preference, is carefully managed so that artists can arrive, perform and depart with complete peace of mind. Whether working with a local DJ or a world-class live band, Het Klassiek consistently goes the extra mile to ensure a flawless experience with the hosting organization — from booking through to arrival and departure. The underlying belief is simple: when an artist, speaker or guest feels truly at home, it becomes the strongest possible endorsement of the event and its organizers.
Since its founding in 2012, artist services have been central to Het Klassiek’s identity. Over the years, the company has developed a strong international reputation among artists, tour managers and booking agents for its meticulous attention to detail and reliability. As a full-service production partner, Het Klassiek is able to take care of all artist-related coordination from the moment a booking is confirmed. At the same time, it also offers flexible solutions — ranging from a single stage manager to a full artist team on site.
Artist
When done right, financial management at events enhances both the visitor experience and overall turnover. This is Het Klassiek’s area of expertise. From pre-production to final reporting, Het Klassiek supports events working with token-based systems, cashless PIN-only setups, or hybrid payment models. Its specialized event finance team provides all services and materials needed to ensure safe, efficient, and reliable value flows on and around the event site, including transport and insurance arrangements.
Every payment system is different — just as every event is unique. For organizations unsure which system best suits their event, or considering a transition to a new model, Het Klassiek offers strategic guidance and hands-on support. From hardware and logistics to transport and insurance, Het Klassiek takes care of the full operational process so organizers can focus on their core production.
Finance
Het Klassiek invests in emerging talent and actively supports freelancers in their professional development. Over the years, this approach has enabled the organization to build a skilled and reliable pool of event freelancers across artist services, finance, and production.
Whether an event requires a single specialist or a complete event team, all staffing requests are welcome. Het Klassiek manages the entire process, taking the operational workload off the client’s hands so organizers can focus fully on their event.