LOFI
Interim Business Leader
An old GVB bus garage transformed into a club: Lofi was created with the aim of breathing new life into Amsterdam’s free-spirited (night) culture. From indoor warehouse raves up to intimate community gatherings on the courtyard.
Appointed by the board to strengthen internal operations and collaboration during a period of growth and professionalization. Key responsibilities included:
• Strategic management and oversight of internal improvement initiatives
• Restructuring external agreements (curators, promoters, AV, ticketing, production)
• Contract management and main point of contact for the external B2B rental partner
• Credit control and financial oversight
• Development of operational protocols and hospitality performance analysis
• HR: recruitment, contract negotiations, staff evaluations
• Planning and process coordination with programmers
• Initiated projects focused on marketing, safety, bar optimization, and audience data enrichment